About Us

The Story Behind Secret Tattva

From Cofounder's desk

Every brand has a story. Ours started with a problem that felt deeply personal. Secret Tattva is co-founded by Sanjeet and Akansha in Jan 2026, a couple who believed that real solutions come from curiosity, science, and nature working together.

 

Sanjeet, an IIT graduate ( B.Tech from IIT ISM Dhanbad) and an educator mentoring students preparing for IIT-JEE , had always believed in solving problems with logic and research.Akansha, Architect & Certified Urban Planner, shared the same mindset — questioning things deeply and looking for authentic answers.

But life presented them with a challenge they never expected.

 

The Struggle

A few years ago, Sanjeet, our Founder started experiencing severe hair fall. What began as normal shedding soon turned into something alarming. Hair thinning progressed rapidly — almost reaching the stage of baldness.

 

Like most people, the first instinct was to try professional treatments, popular products, and expensive solutions. But nothing truly worked. Months passed. The frustration grew. The problem wasn’t just hair fall anymore — it was the feeling that despite so many products in the market, real solutions were missing.

The Discovery

During this difficult phase, Our Founder researched a traditional oil blend used in many cultures for hair health:

  • Kalonji Oil
  • Pumpkin Seed Oil
  • Rosemary Essential Oil.

This was not a typical cosmetic product. It was a carefully balanced blend of
cold-pressed carrier oils and therapeutic essential oils.

 

He decided to try it — consistently. Slowly, something surprising started
happening. Hair fall reduced. The scalp felt healthier. And over the next 4–5 months, hair started growing back again. What once seemed impossible suddenly became real. This moment changed everything.

The Idea Behind the Brand

That experience sparked a powerful thought:

If natural oils can solve real problems when used correctly.

Why are most people not experiencing these results?

The answer became clear.

Many people either:

  • Don’t know about traditional oil therapies
  • Use oils incorrectly
  • Or buy products that are diluted, impure, or poorly formulated

 

So, Our Founder, Sanjeet and Co-founder, Akansha in 2026 decided to
start something meaningful.

 

Not just another cosmetic brand. But a brand that brings science-backed
traditional oils to solve real skin and hair problems. And that is how Secret Tattva was born.

The Philosophy


“Secret” represents "something hidden" and powerful, while “Tattva” refers to the fundamental natural elements—together symbolizing the hidden essence of nature in its purest form.
 

Secret Tattva represents the idea that nature already holds powerful solutions — but the real secret lies in using the right oils, in the right combinations, with the right quality. Instead of selling random oils, we focused on problem-specific oil combinations designed to address real concerns like: 

  • Hair fall
  • Weak roots
  • Dandruff
  • Dry or frizzy hair
  • Acne & inflamed skin
  • Dark spots & tanning
  • Dry winter skin
  • Skin glow & nourishment

 Each combination is carefully developed and tested on volunteers first before being offered to customers.

Trust Before Everything

From the beginning, one principle guided us: Customer trust is everything. That is why every oil we use goes through strict testing:

  • GC-MS testing for essential oil purity
  • Fatty acid profiling for carrier oils
  • Laboratory purity verification
  • Dermatological safety testing

This ensures that our oils are pure, safe, and effective. And most importantly — free from harmful additives.

 

The Early Response

When we launched in January 2026, we knew our journey would not be easy. Many people still believe that conventional chemical products are more powerful than natural solutions. Some even see traditional oils as old-fashioned or ineffective.

But something interesting happened. The people who actually tried Secret Tattva were surprised by the results. Customers started sharing their experiences:

  • Improved hair growth
  • Reduced hair fall
  • Relief from dandruff
  • Healthier scalp
  • Acne calming down
  • Glowing skin
  • Relief from extreme dryness during winters

 

Within just 1 month of Launch, more than 100 units were sold — mostly through genuine word-of-mouth. For a young brand built on trust, this meant everything.

Our Mission

Secret Tattva is not just about selling oils. Our mission is much bigger. To reintroduce the power of natural oil therapy to the modern world. We want to:

  • Aware people about essential oils and cold-pressed oils
  • Help customers choose the right oil combinations for their problem
  • Provide pure, lab-tested formulations people can trust
  • Replace chemical dependency with nature-powered care

But most importantly — We want people to experience results themselves.Because once they do, they understand the real power of nature.

The Journey Ahead 

Our dream is simple but ambitious. By the end of 2026, we hope to reach 100,000+ people who can benefit from natural oil therapy. And this journey is not just ours. Every customer who believes in pure, honest skincare and haircare becomes part of the Secret Tattva mission. Together, we are rediscovering something that was never truly lost: The secret essence of nature.

Secret Tattva